Web Design & Development
Case Study
Performance Ad Management
Performance Advertising
Google AdsMeta AdsCampaign OptimisationReporting
A comprehensive performance ad management project across Google and Meta platforms. Ad efficiency was improved through audience segmentation and continuous optimisation cycles.
Challenge
The client struggled to use their ad budget effectively and had low conversion rates. Campaigns were managed without proper audience segmentation.
Our Approach
Google Ads and Meta Ads campaigns were restructured. Audience segmentation, A/B testing and weekly optimisation cycles improved performance. A custom reporting dashboard was configured.
Results Achieved
- Customer acquisition cost (CAC) decreased by 38%
- Conversion rate rose from 2.1% to 4.3%
- ROAS increased from 2.8x to 5.1x
- Target audience reach improved by 65%
- Weekly optimisation minimised budget waste
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