The search landscape is changing. Tools like Google AI Overview, ChatGPT and Perplexity generate direct answers to user queries — and users can often get a response without ever visiting a website. This shift is redefining what it means to be "visible".
What Is SEO and Where Does It Work?
SEO (Search Engine Optimisation) focuses on getting your content to rank highly in traditional search engines like Google and Bing. Technical infrastructure, keyword strategy, link profile and content quality are the core determinants.
What Is GEO and What's the Difference?
GEO (Generative Engine Optimisation) targets having your content appear in answers generated by AI-based search systems. For this, content needs to be authoritative, directly quotable and well-structured.
- Produce direct-answer content in a question-and-answer format
- Add Schema.org structured data (FAQPage, HowTo, Article)
- Strengthen E-E-A-T signals (Experience, Expertise, Authority, Trustworthiness)
- Make your content quotable: clear definitions, short and precise paragraphs
- Build natural internal and external links to authoritative sources in your sector
How to Combine the Two Strategies?
SEO and GEO are not competing strategies. A strong content strategy, solid technical infrastructure and structured data implementation feed both simultaneously. At Digivity we manage both dimensions together — because a single piece of content can be visible in both Google rankings and AI-generated answers.